It's time the CTA considered all of its property--the sidewalks, the stairwells, the Web site--potential advertising real estate. Billboards, bus posters and train placards are CTA's obvious choices, but people screen out traditional media ads after a while. That's why advertisers continue to go the guerrilla marketing route, always hunting for unrealized space such as an elevator, the back of ticket stubs or someone's forehead.Or maybe we could keep the trains running by taxing environment destroying, national security compromising SUVs, rather than using the subway to promote them? And leave my forehead out of this, you bastards.
The subway tunnel commercial like the one on the Blue Line is a good first step; let's see more stuff like it. Riders might be irritated: Do we really need more ads? No, but I can deal with a deodorant or cell phone pitch if it means my train shows up.
One thing I've been meaning to mention but don't think I'm going to have time to really right about is Revealing Chicago. On the way home from the Blues Festival last week I came across this exhibition of aerial photograpy by Terry Evans, focusing on all my urban issues: density, suburban sprawl, etc. They're beautiful pictures, trying to show the relationships between different patterns of settlement. But I don't think they make the case for traditional neighborhood design over sprawl, because the exhibit inclueds not one single picture of a healthy traditional neighborhod like mine. Also, she shows a block of ranch houses and calls them bungalows, which bugs me. Bungalow is a very specific term around here. Still, it's a cool place to start. It could have been a lot stronger with a couple more pictures, though.
I've also been venting about war and stuff. I just don't want to do it here. So it's back at ye olde blogge.